The are ‘gazillions’ of ways you can use ‘Pop ups’ on your business website. The critical criteria to decide what type of Pop up you should use is to think about the User experience you want to provide. If you are going to use a pop up builder, then it clearly needs to be compatible with your wordpress theme and have regular updates to the plugin.
Whatever website page your website users are on, that page will be providing information on a particular topic, product or service. You must consider, how can you use a ‘Pop Up’ to enhance your users experience? Perhaps you want them to take some form of action, such as buying something. Or, perhaps you simply want to offer an exchange. This exchange could be giving their name and email address in exchange for a white paper, Ebook etc. Perhaps you simply want to welcome them back to your website and enhance their experience.
Here are some of the ways you can consider using a Pop Up. Each of these categories, can also have dozens of different ways of applying this criteria;
- Welcome pop ups;
- Collecting leads;
- Converting a sale;
- Growing social media followers
- Behaviour driven experience;
- Time driven pop ups;
- Push notifications through their browser;
- Exit intent pop ups;
We have written a detailed blog on using a WordPress Pop Up in your business. You can view it on one of our other business support sites 500businessstrategies.com